Call it a Chief Digital Officer. Or innovator-in-chief
With Neue Signale, we want to help companies into the digital era and find a new future. This often involves working on different levels at the same time: on one hand developing new products and services, on the other hand developing a new company culture (by implementing concepts such as Holacracy or evolutionary organizations (described by Frederic Laloux)).
That is what a Chief Digital Officer usually does. Bas has his experience on both sides of the equation: as a project manager for digital projects (websites, apps, content and ad campaigns), and as a change manager for turning organizations into a more digital direction.