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Kill Your Own Business

A concept to attack your own business model!?

Steve Jobs already said it: It’s better to attack your own business model, than let someone else do it. So he conceived the iPhone, which was a direct attack on the highly successful iPod product line.

Bas took this Kill Your Own Business-idea as a starting point for a new change programme. The central question is: ‘Why does your company not exist anymore in three years?’ One part involves workshops, where Neue Signale brings in a diverse team of experts with different backgrounds to attack the business model of a client… and find ways to make it future-proof of course. The other part is a mid-term change programme, to make the company culture and organization more digital-minded.