New future for an SME (2016-2017)
The firm produces plastic and aluminium casings in the B2B-area. Opportunities for growth seem barely existent, competition is all about price. Digitization and competition from emerging markets make the future uncertain.
Together with the customer we looked for new opportunities for growth and new business models. We needed a complete new design of the value chain, to make the firm less susceptible to new and existing competition. The workshops resulted in work packages for each of the key ideas.
Future scenarios for a digital services company(2016)
Starting point was a start-up that had digitized and therefore revolutionized the organisation of trials for classical orchestras. But as market leader in Europe in this niche the question arises: What’s next?
We showed the firm several options, from new target groups such as pop and jazz musicians, to new and innovative functionalities and markets (worldwide expansion). The start-up company is now exploring these options.
Social media management in DACH region (2014-2015)
American streaming service Netflix is disrupting the entertainment world. They launched in the DACH region (Germany, Austria and Switzerland) in September 2014.
As project manager at TLGG me and my team were responsible for the social media channels on a day-to-day basis: comment moderation, and of course creating our own posts on Facebook, Twitter, Instagram and more. Monthly reporting, strategic advice and organizing influencer events were also part of our tasks.
Creating content formats (2014-2015)
As a project manager at TLGG I took care of several mid-sized projects for Swiss telecommunication giant Swisscom. In 2013 we designed and programmed a Facebook App, in 2015 we devised content formats (and as a result posts on Facebook and Twitter, see screenshot above) on the topic of technological innovation.
For that purpose we cooperated with a cartoonist and developed a distinct style, that still fitted in with Swisscom’s corporate identity. We also developed and implemented the advertising strategy to promote these posts on social media channels, because organic reach for posts from companies has become negligibly small.
New website (2014)
The Swiss society for multiple sclerosis (SMSG) needed a new website, with a modern design and aimed at also raising the amount of donations. At TLGG we made the design in-house and did the project management for the programming, which was done by a Swiss agency.
The new site was made in three languages, was completely responsive and had a tight integration with external applications for payments etc.
Annual campaign on worldwide multiple sclerosis day (2014)
The main aim of the Swiss society for multiple sclerosis (SMSG) is to raise awareness for the disease. The annual worldwide multiple sclerosis day is the best occasion for that.
Together with the SMSG we at TLGG conceived a campaign where people could easily choose a picture of a heart, to show their sympathy towards patients with the disease. Sponsors donated for every click on one of the hearts. The campaign was a massive success, gaining loads of publicity on national media channels and on social media. The campaign was programmed as a (responsive) website, which was also included as a Facebook App.
Fansite for English-speaking fans of German football club (2013)
This started as a weblog and Twitter account by Mark Wilson, an English guy who moved to Berlin and found a new football love in Union Berlin, the German capital’s cult club.
A group of English-speaking people came together to give the blog a much-needed overhaul including its own proper URL. With my (limited) html and css skills I adjusted a WordPress design template to make it more fitting for a football fansite.
Travel app / city guide for urban professionals, February 2013
Berlin start-up Twisper came to life because Swiss entrepreneur Thomas Sterchi got annoyed that he never knew which cool places to go when he was on-the-road for business. A travel app for urban professionals was his answer to the problem.
Development, outsourced in Poland, was sluggish though. My first task at internet agency Creative Construction, which was responsible for concept and project management, was to finally get the project to the finish line and have a submission in Apple’s app store. We managed to do that in February 2013.
E-commerce site for wedding rings, May 2013
Wedding rings is still one of the few sectors where you can achieve high margins, thus making it very attractive for e-commerce. We were approached to design and build a site for these products, including extensive payment integration.
Unofficial festival website, 2009-2015
(4.4 million pageviews until 2015)
It all started with a tweet, because I considered the official website of the Lowlands festival an insult to usability. How was it possible that the most popular contemporary music festival of the Netherlands, an event that sells out even faster than Glastonbury, had such an atrocious site?
Together with two other Twitter friends we started Lowlove, a project run by volunteers. We built a proper website within three months and launched a social media campaign to gain publicity. The project cost me at least half a day per week and grew into a team of around fifteen volunteers. My task: to organise and plan all the activities and to devise a strategy for the future.
Unofficial festival apps, 2011-2015
(9.300 downloads in 2012)
Follow your audience. And as the tens of thousands of monthly visitors of Lowlove are using mobile devices more often, we wanted to have our own smartphone apps as well.
The apps are especially useful during the festival itself. Because of unreliable internet connectivity at the festival site, we decided that the apps had to work offline as well. Users can make their own programme and receive alerts, making the apps a very personal experience.
de Volkskrant newspaper, 2011 and 2012
(34.000 unique visitors)
de Volkskrant is the biggest quality newspaper of the Netherlands, comparable to Süddeutsche Zeitung in Germany or The Guardian in Britain. The science desk of the newspaper regularly published stories about incurable and/or chronic diseases. Readers wanted to know how patients, described in those articles, were doing afterwards.
We decided to make an improved version of the New York Times series ‘Patient Voices’. We made slideshows with accompanying audio, we provided an in-depth information section and had a blog section for updates on the patient’s health.
With my company I did the project management, keeping the designers, programmers and the newspaper editors on track.
de Volkskrant newspaper, November 2009
(1.9 million unique visitors per month in December 2009)
Redesigning the homepage of the website of one of the big national newspapers, with almost two million unique visitors a month, is always a difficult process. There are conflicts of interests between the editorial, marketing and sales sections. And there is the technological legacy of a vast archive, that still has to work after the redesign.
I did the project management as Head of Online of de Volkskrant. That meant having to reach an agreement within the company about the final design, without compromising the goal of the operation (less clutter). In the second phase of the project, I assisted the company that built the new site for us and tested the site before launch.
Not the news broadcasts on television or radio, but the website should be the first platform where the journalists publish their content. That was the goal of the ‘online first’-project at a regional tv station. The editor-in-chief gave me the task to guide the change process on the workfloor in the proper direction, and to advise him about necessary changes in the organisation.
Journalism schools find it difficult to adapt to the rapid, internet-induced changes in news organisations. Project Nero tries to prepare students for the digital future by letting them make cross-media journalism productions at regional newspapers during a period of three months. They receive guidance from two experiences journalists, I had the honour to be one of them.
I started my career as a journalist. For eight years I wrote about regional news, reported about sports and wrote lengthy stories for the supplements in the Saturday newspaper.
The newspaper also provided me with the chance to widen my horizons: I did album and concert reviews, got the opportunity to start a weblog about a professional football team and travelled to far and distant places.
My work brought me to Miami and San Diego (to cover the kick-off of a new U2 world tour), to New York (for the aftermath of 9/11), to Germany (to cover techno festivals) and to Georgia (for a trip down memory lane with a well-known football player). Who ever said work can’t be a joy? 🙂